The data comes from B&Q, a DIY and home improvement retail company that reported the massive spike in home security camera sales, also noting that on-site searches saw an 88% increase. When looking at Google Trends, searches for “security camera(s)” spiked on the weekend following the release of “The Watcher,” with peak searches occurring between midnight and 1:00 a.m., a golden hour for binge-watching. Ryan Murphy took some pretty big creative liberties with the series version of the real-life events, but that certainly isn’t stopping viewers from getting royally creeped out by the show’s premise.
Ring Camera footage has become an extremely popular form of content sharing on TikTok, usually reserved to showcase delivery drivers being funny, kids falling in the front yard, or dogs running headfirst into screen doors. However, sharing footage of neighbors being creepy or unknown visitors lurking on patios in the middle of the night has also become a weirdly common brand of TikTok video, which certainly can’t be helping the paranoia sparked by “The Watcher.”
In the same sense that the log truck scene in “Final Destination 2” completely changed the way most people drive on the highway, “The Watcher” appears to have joined the ranks of entertainment projects that have real-life effects on the way we move through the world.