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This startup wants to reimagine egg donation

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The founders of Cofertility are trying to create a new model for egg donation—and make egg freezing more accessible in the process.

It may seem like every employer is rolling out some type of fertility benefit these days, but that certainly wasn’t the case for Kristen. As an employee at a period-care brand, Kristen—who asked to use only her first name to protect her privacy—didn’t have any kind of coverage for egg freezing or fertility treatments through her company. At 26, she was still young, but she wasn’t planning on having kids anytime soon. And after hearing about the fertility issues that her friends and colleagues had faced, she started looking into freezing her eggs. “The barrier [was] balancing how much of a priority it was for [me and my husband] right now with the costs,” she says. “We were kind of at a standstill, where it didn’t feel like it was right for us yet.”

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