9 goop Style Shop Newcomers to Know
Written by: Giana León
Published on: September 27, 2022
Fashion editor: Sandra Slusarczyk
Photo courtesy of Plan C
At goop, we’re all about discovering what’s new and great—in beauty, travel, wellness, and, of course, fashion. These are the latest designers and labels to join our highly curated assortment, bringing with them forever-relevant footwear, bright and eclectic jewelry, sumptuous knitwear, and so much more.
We’ve been fans of the Milan-based fashion house Marni for years. So when Carolina Castiglioni—daughter of Marni’s founder and former designer, Consuelo Castiglioni—launched her own label, you can imagine our excitement. Much like her mother, the younger Castiglioni excels at classic pieces with a striking twist: Expect tailoring, knitwear, and sporty silhouettes in bold prints and playful colors. Artful yet approachable, these pieces are brilliant on their own and even better together.
For us, Aeyde is synonymous with timeless elegance. It’s plain as day—in the brand’s knee-high boots, sleek city stompers, and pointy-toe flats. Designed in Berlin and handmade in Italy—with a signature red stitch on the back of each shoe—these are the enduring, foundational styles you’ll reach for season after season.
Before launching Neous in 2017, Vanissa Antonious was an editor at Harper’s Bazaar UK, which might explain her uncanny ability to design cool heels and bags we all want to buy. Fresh shapes and unexpected details, like sculpted heels and grosgrain straps, lend a modern edge to just about anything.
The Knotty Ones
The Knotty Ones’ mission is twofold: to create the perfect knit, and to support independent female artisans in rural Lithuania. Ridiculously soft yarns make each luxurious sweater, cardigan, or vest well worth the investment (our favorites have chunky cable-knit details). Best of all, everything is ethically produced in female-founded factories that support safe working conditions, fair wages, and 40-hour workweeks.
Whimsical, rainbow-hued silhouettes are Italian designer Bea Bongiasca’s forte. Her collections—done in enamel and semiprecious stones like peridot and quartz—feature flower-shaped earrings, beaded bracelets, and vine-inspired rings whose colorful tendrils curl playfully around the finger.
Jewelry designer Anna Jewsbury’s sculptural silhouettes are inspired by everything from the humble hair scrunchie to high-brow art (fun fact: The folded hoops above are an homage to da Vinci’s fabric studies). Launched in 2013, Completedworks is defined by Jewsbury’s masterful juxtaposition of fine materials and organic ones, like baroque pearls. And, for the home-goods enthusiast: She also makes a wildly cool line of ceramics.
A fresh assortment from a favorite French brand
Classic silhouettes, premium fabrics, meticulous attention to detail—Officine Générale is the purveyor of preppy staples with a distinctly cool Parisian twist. Its unfussy slacks and button-downs in soft colorways are the building blocks of an everyday uniform. Which makes sense, since fashion design seems to run in the founder’s blood (his grandfather was a tailor with a love of three-piece suits).
We’ve had our eye on Legres for a while now: It makes great-quality shoes for everyday wear—like these cappuccino-hued combat boots and perfectly chunky loafers—all crafted in Italy by artisans using time-honored techniques. Legres’s launch in 2019 was notably under the radar—it has no social media presence or e-commerce website, which keeps the brand’s focus on thoughtful design and impeccable construction.
Bandier’s new private label, Le Ore, makes effortless, fashion-forward athleisure for lounging and low-impact workouts alike. Its sports bras, leggings, shorts, and sweaters are cut into feminine silhouettes and done in sustainable materials, like the recycled SoftSculpt fabric, which is brushed for extra softness.